![]() ![]() What the science does show is that creative people are complex and contradictory. Creativity is as perplexing to us today as it was to the ancients, who cast creative genius in the realm of the supernatural and declared it the work of the muses. But even after writing an entire book on the science of creativity and designing a creative personality test, there are more questions than answers in my mind.ĭecades of research have yet to uncover the unique spark of creative genius. My fascination with the lives and minds of brilliant artists and innovators has led me on a quest to discover what makes us creative, where ideas come from, and how they come to life.
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